Syngenta Seeds moves to licensing model with a new brand, distributors for conventional soybeans

Syngenta Seeds announced it’s moving to a licensing model for its conventional, high-protein soybeans for the 2024 growing season and beyond.

In a press release, the company said its NK brand conventional soybeans will be sold under a new brand and distributed by two licensees – Hensall Co-op and Jackson Seed Service.

Syngenta Seeds said it will provide genetics to these distributors, who will manage seed production and “help shape variety offering.”

Dan Wright, head of Syngenta Seeds, said in the release “evolving our go-to-market approach for high-protein soybeans will better serve growers as well as end-users.”

Wright said the decision to evolve to a licensing model required careful evaluation with extensive input from stakeholders over the past year.

“Putting seed production decisions closer to end-users was a key opportunity voiced by the industry,” he said. “In a market where acres fluctuate, a licensing model offers flexibility and allows for enhanced seed supply stability and planning.”

The name of the new brand will be released this summer.

The new licensing model allows for future growth opportunities in high-protein genetics, the company said in the release.  

For the 2024 growing season, growers can choose from seven conventional soybeans distributed by Hensall Co-op and Jackson Seed Service. Syngenta said it will continue offering a full range of NK-traited soybean varieties and corn hybrids, sold through the NK dealer network.