Dairy Farmers of Canada’s (DFC) ‘Net Zero by 2050 — We’re In’ campaign is turning heads on a global scale.
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The campaign won in both the CSR/Sustainability Initiative and Marketing Campaign categories at the World Dairy Innovation Awards during the Global Dairy Congress in London, England.
Why it matters: The World Dairy Innovation Awards celebrate innovation and excellence across every category within the international dairy industry.
“The honours received at the World Dairy Innovation Awards shine the spotlight on the Canadian dairy industry by recognizing its innovations from the production of milk right up to how we promote it to consumers,” said Pierre Lampron, DFC president.
DFC launched the campaign last year to spread the word about sustainability after committing to reaching net-zero greenhouse gas emissions by 2050. It highlights innovative practices the dairy industry utilizes to build a greener, more sustainable future.
Pamela Nalewajek, DFC chief marketing officer, said the awards and accolades received by the DFC team reflect the positive commitment from Canadian dairy farmers in tackling sustainability.
“Caring for the environment isn’t just confined to one industry or country — it’s everyone’s responsibility,” said Nalewajek.
“To win on a global stage like this is another example of Canadian dairy’s leadership on the issue.”
While the DFC gets the marketing accolades, Lampron said it’s essential to recognize that none of it would be possible without the dairy farmers and their work in blazing the trail for sustainable milk production.
“They make promoting this hard work all the easier,” Lampron said.
